Elixir: why apply a serum to your face?
Elixir: the benefits of face serum
Cosmetic care has become an essential and indispensable part of consumers' daily lives. In 2020, 31.3% of French people bought at least one cosmetics product online. Skincare alone accounts for 40% of sales. According to a 2017 study of 1,000 respondents, 50% bought a skincare product in supermarkets and hypermarkets. Among the multitude of cosmetic products, elixirs find their place in the beauty routine.
What are their benefits for our skin? How and when should they be applied?
Focus on the elixir, the product that will improve your skin.
L'élixir, concentrated facial care
An elixir, otherwise known as a serum, is a little cosmetic nugget: a powerful, high-performance skin care concentrate. It responds to the skin's specific needs: acne, lack of hydration or firmness, discomfort. It works deep down to complement the action of a day or night cream.
This product enables skin to regenerate more easily. It appears firmer, better nourished and plumper. L’élixir des Vagues , for example, is a real booster: it both moisturizes and durably smoothes the skin.
Please note: serums are not considered products for mature skin! There are numerous elixirs suitable for all skin types, even the youngest.
The benefits of elixir
Each elixir corresponds to a specific need and action on the skin. Depending on our mood, lifestyle, daily stress or even the change of seasons, our skin reacts differently. The benefits of serums are diverse, and can :
- deeply moisturize,
- fight wrinkles,
- brighten skin and make it more radiant,
- correct imperfections
Moisturize, plump, replenish
Does your skin feel tight and dull? Look no further, it needs moisturizing. L’Élixir des Vagues is made from Gulf Stream seawater with 96 minerals and trace elements. This combination has a revitalizing and remineralizing action. The serum also contains hyaluronic acid for deep skin hydration. By applying it morning and/or evening, you'll immediately feel your skin hydrated and plumped.
Firm, lift
The elixir firms skin and smoothes wrinkles. Thanks to the hyaluronic acid in its composition, as well as marine active ingredients and tensors, l'Élixir du Rivage serum helps lift skin for immediate results.
It perfectly targets fine lines and helps skin regain its youthfulness and firmness.
Illuminate, regenerate
L’Élixir de Pen Lan is a precious oil that protects, regenerates and illuminates the skin. Made with organic cottonseed oil and hazelnut oil, its fine texture softens and smoothes the skin. You won't be able to do without it! Skin regains its radiance and real comfort. A concentrate of energies for even more beautiful skin.
How and when to apply the elixir?
The elixir is an essential part of your beauty routine. But it's important to follow a certain order: elixirs should be applied after cleansing and before day or night cream. It's also worth noting that we always start with thin textures like serums, followed by thicker ones like creams.
For oil serums, you can apply them in the evening before your night cream. For drier skin, don't hesitate to use it during the day for even greater results. Use with a moisturizing cream to enhance your skin. The elixir works deep down to the skin's core.
Whether cream or serum, the two are complementary but each has a distinct role to play:
- The cream's primary purpose is to moisturize and nourish the skin. The external elements that surround us attack our epidermis. It limits tightness and keeps skin supple and soft;
- The serum enables us to target specific skin problems more effectively, and therefore to act in depth. Its texture is more concentrated and fluid, so it penetrates more quickly.
The elixir can be used daily, but also as a cure. With each change of season, the skin reacts and can become unbalanced. In this case, a 3-4 week cure is ideal.
As the elixir is a care concentrate, just a few drops are needed for each application. It should be applied delicately, with gentle strokes to avoid creasing the skin.
The elixir complements your beauty routine. It's not always easy to find one's way through the abundance of cosmetic treatments. Each person has particular needs and wishes to address a specific issue in their beauty routine. Elixirs are "magic" products that act as care boosters and repair the skin.
A new beauty habit you can adopt without moderation!